Acuity Scheduling Pricing: What Each Plan Costs and Which Calendar Band You Need

Acuity Scheduling costs $16, $27 or $49 a month billed annually, or $20, $34 or $61 billed monthly, across three plans called Starter, Standard and Premium. There is no free plan, only a 7 day trial that does not ask for a card. Every figure here was read off acuityscheduling.com on September 1, 2026.

The part that trips people up is not the price. It is the unit. Acuity does not charge per user, and if you budget for it as though it does you will either overpay by a wide margin or discover halfway through onboarding that the feature you bought it for sits two tiers above where you are.

Every Acuity Scheduling plan and price

Plan	Billed annually	Billed monthly	Calendars	What it adds
Starter	$16/mo ($192/yr)	$20/mo ($240/yr)	1	Client self scheduling, payments via Stripe, Square, PayPal and Venmo, email reminders, custom intake forms, automatic time zone conversion
Standard	$27/mo ($324/yr)	$34/mo ($408/yr)	Up to 6	Everything above plus SMS reminders, appointment packages, subscriptions and memberships, gift certificates, waitlist
Premium	$49/mo ($588/yr)	$61/mo ($732/yr)	Up to 36	Everything above plus a signed HIPAA BAA, removal of Acuity branding, per staff or per location time zones, custom API and CSS

Acuity advertises "Save 20%" for paying annually and the arithmetic holds on all three tiers: 16 divided by 20 is 0.80, 27 divided by 34 is 0.794, and 49 divided by 61 is 0.803. Annual billing saves $48 a year on Starter, $84 on Standard and $144 on Premium. All prices are in USD and exclude tax.

Acuity bills per calendar, not per user

This is the single most useful thing to understand before you budget. A calendar in Acuity is a bookable resource: one staff member, one room, one location. The plans give you 1, 6 and 36 of them, and inside a band the price does not move at all.

So a salon with five stylists pays $27 a month, the same as a two person tutoring outfit, because both fit inside the six calendar Standard band. Add a sixth stylist and nothing changes. Add a seventh and you jump to Premium at $49, which is a $264 a year step for one person and then buys you room for another twenty nine.

That staircase shape is the opposite of how most scheduling software is sold, and it is why Acuity looks expensive to a solo user and cheap to a team of six. If you are comparing it against a per seat competitor, you cannot compare the headline numbers directly. We work that comparison through properly, with both price lists verified on the same day, in Calendly vs Acuity Scheduling. The short version is that the crossover sits at three calendars.

The Premium only features that force the upgrade

Most businesses land on Standard. The ones that end up on Premium usually get there for one of four reasons, and only one of them is about calendar count.

• The HIPAA business associate agreement. Acuity will sign a BAA on Premium and only on Premium. If your intake form collects anything about a client's health, this fixes your plan at $49 a month regardless of whether you need one calendar or thirty. It is also the single biggest reason a solo practitioner pays $588 a year for a product that would otherwise cost them $192.
• Removing the Acuity branding. The "Powered by Acuity Scheduling" footer on your booking page stays on Starter and Standard. If you are a brand that cares how the booking page reads, that is a Premium line item.
• Custom API and CSS. Programmatic access and custom styling are Premium only. Worth knowing if you planned to push bookings into another system yourself, because it is a higher tier than most competitors gate API access at.
• Multiple time zones for staff or locations. Client side time zone conversion is on every plan. Setting a different time zone per staff member or location is not, and that catches distributed teams.

Does Acuity Scheduling have a free plan?

No. Acuity offers a 7 day free trial that does not require a credit card, and after that every plan is paid, starting at $16 a month billed annually. This is a real difference from several competitors, and it is worth being clear about because a lot of older articles still describe a free tier that does not exist. If a permanently free option is a hard requirement, Acuity is not your tool.

The trial length is short enough to matter. Seven days is not long for a service business, because you need real bookings flowing through it to learn anything, and a slow week will not give you that. Set the trial to start on a week you know is busy rather than the week you happen to be shopping.

What Acuity actually costs three real businesses

A solo therapist. One calendar, so Starter looks right at $192 a year. It is not: intake forms collecting health information mean a BAA, which is Premium only. The real cost is $588 a year. This is the most common budgeting mistake with Acuity, and the gap is threefold.

A five person salon. Five calendars, SMS reminders to cut no shows, and packages to sell blocks of sessions. That is Standard at $324 a year, which works out at about $5.40 per stylist per month. Nothing about adding a sixth chair changes it.

An eight person clinic. Eight calendars pushes past the Standard band, so Premium at $588 a year, which also brings the BAA the clinic needs anyway. Here the two reasons to upgrade arrive together, which is why clinics rarely agonize over this decision.

One thing worth planning for in all three cases: Acuity collects payments through Stripe, Square, PayPal and Venmo on every plan including the cheapest, which is genuinely useful and quietly creates a bookkeeping job at the other end. Those processors pay out in batches that do not match individual appointments, so at month end someone has to line up a payout file against what the calendar says was delivered. If your books are in QuickBooks, the least painful version of that is to turn the payout CSV into a QuickBooks ready file rather than keying it in, because the volume is exactly the kind that punishes manual entry.

Is Acuity worth it compared to the cheaper options?

Acuity is worth it if you sell appointments and it is poor value if you only book meetings. The features you are paying for above a basic booking link are commerce features: deposits, packages, memberships, gift certificates, waitlists. A consultant who just needs people to pick a slot is paying for a shop they will never open.

The honest test is to look at what you would use in the first month. If it is only the booking page and reminders, you are in the market for a scheduling link and should shop on price. If it includes taking money at the moment of booking, Acuity does that on its $16 plan, which is a genuinely low price for that capability and cheaper than most competitors that gate payments behind a mid tier.

How Acuity's pricing compares on the meter

When you put Acuity next to a per seat scheduler, three differences decide the outcome and none of them is the headline number.

Question	What it means for your bill
How many bookable people or rooms?	1 is Starter, 2 to 6 is Standard, 7 to 36 is Premium. Growth inside a band is free
Do you take payment at booking?	Included on every Acuity plan, which is unusually low for this feature
Do you handle health information?	Premium only, and it overrides everything else about plan choice
Do you need bookings split across a team automatically?	Acuity has no round robin or lead routing. This is where a per seat competitor wins outright

That last row is the one to take seriously if you are a sales team or a recruiting team rather than a service business. Acuity gives each person a calendar; it does not distribute an incoming request across the people who are free. If that is the job, look at the tools built for it in our AI scheduling assistant roundup, and at where a booking link is the wrong tool entirely if the people you are scheduling with are more senior than you.

Before you buy, check these two things yourself

First, count your bookable resources rather than your headcount. People assume the two are the same and they often are not: a two person practice with three treatment rooms may need three calendars, and a six person team where only two take bookings needs two.

Second, confirm the current price on the vendor page on the day you buy. Not because Acuity moves its numbers often, it has not, but because in this category the plans move more than the prices do. The useful habit is to ask what changed in the plan rather than what changed in the number. Calendly, the tool most people compare Acuity against, did not move a single dollar figure in the same period and shipped an entire AI layer, sold as add ons rather than included in any tier. A comparison that only re-checks prices would have reported that nothing had happened.

All Acuity Scheduling pricing in this article was verified at acuityscheduling.com/pricing on September 1, 2026.